Learn about our Team and Culture

We are a team of dedicated professionals, ready to do what ever it takes to make your business grow

Executive

Vic Cotton, AMP

Vic Cotton, AMP

President, Avenue Financial / Broker

Vic Cotton is a commercial and business finance specialist. He holds his Accredited Mortgage Professional designation.

He is also a member of the Canadian Association of Accredited Mortgage Professionals and studied Business Administration at Red River College. With over 30 years of developing and selling businesses there are few concepts that are beyond Vic Cotton’s scope of financing.

Vic is the recipient of:

• Calgary Mortgage Professionals Commercial Mortgage Broker of The Year Finalist
• The Calgary Award for Commerce presented by the Mayor of Calgary
• The Premiers Award for Marketing presented by the Premier of Alberta
• The Most Ethical Business presented by the Better Business Bureau
• A finalist in the Ernst and Young Entrepreneur of the Year award for the Prairie region

Email Vic
Office: 587.351.0221
Fax: 403.802.6768

Jennifer A. Neal

Jennifer A. Neal

Assistant Vice President

Jennifer Neal is a Mortgage Associate with Avenue Financial. As a mortgage associate she assists home owners with all their mortgage needs. Whether it’s purchasing their first home, a rental property or refinancing their existing property, Ms. Neal is able to help. Understanding that there are many important factors in determining which mortgage product is right for her clients, Ms. Neal is able to find the mortgage that best suits her client’s needs.

Ms. Neal especially enjoys the challenge of finding a mortgage for clients who may have experienced some blemishes on their credit or have little work history.

Prior to her career in the mortgage industry, Ms. Neal worked in the Marketing and Advertising industry.

When she is not working with her clients, Jennifer enjoys camping, volunteering at community events, baking and most of all, spending time with her family and friends.

Email Jennifer
Office: 587.351.0221
Cell: 403.862.6915
Fax: 888.337.3306

Welcome! This is our dedicated Team. Did we say that we would love to work with you? So dont be shy, get in touch!

Financial Team

Alejandro Benavides

Alejandro Benavides

Senior Advisor / Mortgage Associate

Alejandro began his career in Real Estate Finance in September 2007 with one of the largest commercial lenders in Canada. As a Funding Officer he had the opportunity to be part of many Real Estate transactions, these include Multi-Family, Condo, Land Development, Retail, Recreational and Industrial projects in western Canada, the majority situated in Alberta.

After 5 years in the business, Alejandro travelled back to his home country (El Salvador) to start his own business and invest in real estate. This ambition helped create jobs and give back to his home country.

Since starting at Avenue Financial in late 2014, he has been involved in structuring construction, Land developments and business financing loans. His recent completed project consists of land loan (soon to be a 26 unit condo development) and multiple infill construction loans in Calgary, AB and Regina, SK.

Outside of work Alejandro enjoys travelling with his family, playing and coaching soccer.

Email Alejandro
Office: 587.390.2147
Cell: 403.971.7592
Fax: 403.802.6768

Alvaro Garcia

Alvaro Garcia

Mortgage Associate

Alvaro is well known for his friendly and helpful approach with clients who appreciate the professional customer service they receive.

He takes pride in a personal level of service with particular attention to a fast response to his clients’ needs. Alvaro works on your behalf to find you the mortgage that best suits your needs.

Alvaro will not only ensure that you receive the best interest rate possible, but also that you understand and obtain the mortgage product that is right for you. Serving clients in Spanish and English

Email Alvaro
Office: 587.390.2146
Cell: 403.827.8967
Fax: 403.802.6768

Rodel Jimenez

Rodel Jimenez

Mortgage Associate

Rodel has over 10 years of experience in residential first and second mortgages, private mortgages, debt consolidation, and now recently has taken on a role in commercial mortgage financing as well.

He has been awarded as a top performer nationally, and has been recognized for mortgage sale volume on numerous occasions by the previous brokerage he was licensed with.

Rodel prides himself in his professional conduct in business. He is highly knowledgeable in the mortgage industry, and is well connected within the City Calgary and surrounding areas."

Email Rodel
Office: 587.390.2144
Cell: 403.452.4499
Fax: 403.319.0700

Ed Serna

Ed Serna

Mortgage Associate

Ed’s professional mortgage career started in 1997. During his tenure as a professional mortgage consultant, he has provided his clients with customized mortgage solutions tailored to their individual financial needs. Ed prides himself on providing his clients with the right mortgage to purchase their home, transferring their current mortgage on renewal for a better interest rate and terms, or using the equity in their current home to consolidate high interest rate loan and credit card debt.

Ed specializes in financial solutions including debt consolidation and credit repair, private mortgage financing for 1st and 2nd mortgages, foreclosures, mortgage renewals and residential purchases.

Email Ed
Office: 403.319.0555
Cell: 403.703.5032
Fax: 403.319.0700