Learn about our Team and Culture

We are a team of dedicated professionals, ready to do what ever it takes to make your business grow


Vic Cotton, AMP

Vic Cotton, AMP

President, Avenue Financial / Managing Broker

Vic Cotton is a commercial and business finance specialist. He holds his Accredited Mortgage Professional designation.

He is also a member of the Canadian Association of Accredited Mortgage Professionals and studied Business Administration at Red River College. With over 30 years of developing and selling businesses there are few concepts that are beyond Vic Cotton’s scope of financing.

Vic is the recipient of:

• Calgary Mortgage Professionals Commercial Mortgage Broker of The Year Finalist
• The Calgary Award for Commerce presented by the Mayor of Calgary
• The Premiers Award for Marketing presented by the Premier of Alberta
• The Most Ethical Business presented by the Better Business Bureau
• A finalist in the Ernst and Young Entrepreneur of the Year award for the Prairie region

Email Vic
Office: 587.351.0221
Fax: 403.802.6768

Jennifer A. Neal

Jennifer A. Neal

Assistant Vice President / Broker

Jennifer Neal is a Mortgage Associate with Avenue Financial. As a mortgage associate she assists home owners with all their mortgage needs. Whether it’s purchasing their first home, a rental property or refinancing their existing property, Ms. Neal is able to help. Understanding that there are many important factors in determining which mortgage product is right for her clients, Ms. Neal is able to find the mortgage that best suits her client’s needs.

Ms. Neal especially enjoys the challenge of finding a mortgage for clients who may have experienced some blemishes on their credit or have little work history.

Prior to her career in the mortgage industry, Ms. Neal worked in the Marketing and Advertising industry.

When she is not working with her clients, Jennifer enjoys camping, volunteering at community events, baking and most of all, spending time with her family and friends.

Email Jennifer
Office: 587.351.0221
Cell: 403.862.6915
Fax: 888.337.3306

Welcome! This is our dedicated Team. Did we say that we would love to work with you? So dont be shy, get in touch!

Financial Team

Alejandro Benavides

Alejandro Benavides

Senior Advisor / Mortgage Broker

Alejandro began his career in Real Estate Finance in September 2007 with one of the largest commercial lenders in Canada. As a Funding Officer, he had the opportunity to be part of many Real Estate transactions, these include Multi-Family, Condo, Land Development, Retail, Recreational and Industrial projects in western Canada, the majority situated in Alberta.

After 5 years in the business, Alejandro travelled back to his home country (El Salvador) to start his own business and invest in real estate. This ambition helped create jobs and give back to his home country.

Since starting at Avenue Financial in late 2014, he has been involved in structuring construction, land development and business financing loans. His recent completed transactions consist of:

• Land refinance on 8.1 acres, land servicing and construction financing for 86 unit multifamily project. Edmonton, AB
• Construction financing for 39 unit rental and +- 8,800 sq/ft of commercial retail space. Calgary, AB
• Land refinance on 2.8 acres, land servicing and construction financing for +-32,000 sq/ft of commercial retail (Site will house Shell Canada as Anchor tenant). Red Deer, AB
• Construction financing for multiple infill projects from single family, duplex, 4plex to 8plex developments.

Outside of work Alejandro enjoys travelling with his family, playing and coaching soccer.

Email Alejandro
Office: 587.390.2147
Cell: 403.971.7592
Fax: 403.802.6768

Alvaro Garcia

Alvaro Garcia

Mortgage Broker

Alvaro is well known for his friendly and helpful approach with clients who appreciate the professional customer service they receive.

He takes pride in a personal level of service with particular attention to a fast response to his clients’ needs. Alvaro works on your behalf to find you the mortgage that best suits your needs.

Alvaro will not only ensure that you receive the best interest rate possible, but also that you understand and obtain the mortgage product that is right for you. Serving clients in Spanish and English

Email Alvaro
Office: 587.390.2146
Cell: 403.827.8967
Fax: 403.802.6768

Anita Lemke, AMP

Anita Lemke, AMP

Mortgage Broker

With more than a decade as a mortgage professional, Anita believes that business is not just about the numbers, but also about the relationships we create. She has excellent relationships with lenders, solicitors, realtors and insurance agents. All of which need to work together to ensure a smooth mortgage transaction.

As an active member of the Mortgage Professionals of Canada and the Alberta Mortgage Brokers Association; Anita is passionate and persistent about staying ahead of future mortgage policies and lender requirements that will affect her clients.

Upon determining her clients’ long term goals; Anita will use knowledge and experience of the mortgage products currently offered by multiple lenders, to give her clients a choice. If your credit history is tarnished; she will work with you and guide you through the process of re-establishing your credit, putting you in a better position to borrow in the future. She will also be your financial educator through the refinancing and mortgage renewal process.

Through the Airdrie City View, Anita has recently been voted the 2018 Readers’ Choice Award for the Best place in Airdrie to obtain financial/mortgage advice.

As an active member of the Rotary Club of Airdrie, Anita does a lot of volunteer work and fundraising to help various associations in need throughout the community of Airdrie.

In her free time, she focuses on family and fitness. She is a mother of two active daughters. As a hockey mom; you will often find her in the arena stands cheering on a minor hockey game. As a fitness enthusiast; you will find her on a golf course, softball field or training in a local gym.

Anita believes that anything worth doing is worth doing well. Which is why she has been able to build her business around referrals and repeat clients.

Email Anita
Office: 587.390.2144
Cell: 403.771.8771
Fax: 403.775.4448

Jayden Backs, B. Comm

Jayden Backs, B. Comm

Mortgage Broker

Jayden is a father, family man, and active community member that approaches each client interaction as a chance to learn about his client’s goals and help advise them on the best way to get where they want to be. He understands that at the heart of each mortgage decision there is a desire to understand outcomes, and he therefore constantly endeavours to be informed, connected, and proactive in ensuring he can explain all aspects of a mortgage transaction to clients in a way that makes sense to them. With this in mind, he is constantly team building with other industry experts such as lawyers, realtors, appraisers, and insurance agents, to make sure that the entire process is as seamless as possible.

Becoming a part of the AnitaMortgage team was one of the most impactful and positive decisions in Jayden’s professional life. In Anita, he has found a mentor that shares his same values in relationship building and community involvement and is also more than willing to share her long experience in our ever-changing industry.

Jayden is an active member of the Rotary Club of Airdrie, with a focus on youth services, and is the current president of the Crossfield and District Chamber of Commerce. As part of his focus on community building, he is also a member of the Crossfield Recreation Board and sits as the Chair of the Crossfield Economic Development committee, which is helping to create a regional growth strategy over the next 10 years for one of Alberta’s fastest growing communities.

Through his varied life experience living in a small-town, spending time living in the city, and also spending years living outside of Canada, Jayden has an understanding for the motivations of a diverse set of clients. From first time homebuyers to new Canadians. From people seeking country-residential, to families looking for housing in Calgary’s downtown core. He is always looking to fit the right product to a client’s situation and motivation, whether that be through a renewal, refinance, or purchase.

At the end of the day, Jayden believes the work that he does is helping to build the community that his children will grow up in and that every time he is helping a client, he is also helping a neighbour.

Email Jayden
Cell: 403.370.9020
Fax: 403.775.4448

Jennifer Seto, B.Comm

Jennifer Seto, B.Comm

Mortgage Broker

Jennifer graduated as a Finance major from her hometown university, at the Haskayne School of Business. Her journey into real estate has evolved from a diverse and multi - talented background. From fashion retail to landscaping to restaurant marketing, she has been able to adapt and translate these skills into the financial world.

As a dedicated athlete for most of her life, she has developed the determination to achieve desired results. She is an avid outdoor enthusiast, escaping to the Rockies for hikes and fresh mountain air whenever possible.

She is driven by the details, and her experience in marketing and hospitality has groomed her into a well rounded finance professional. She joins the team with heavy builder and residential experience and wants to continue to diversify her portfolio further into commercial.

With over a decade of client centric roles coupled with her education in finance, she aims to provide a pleasant and knowledgable mortgage experience.

Email Jennifer
Cell: 403.874.9051
Fax: 403.775.4448

Marie O’Donnell

Mortgage Broker

Marie is an experienced and well-versed mortgage broker with a combined 16 years in the banking and finance industries – 13 of which have been spent solely in the mortgage industry.

Her approach to mortgage financing is simple, straight forward, and focused on customer service and education. Marie has a particular passion for helping First Time Buyers and walking them through the process step by step to ensure a high level of comfort during one of the largest purchases in life.

Marie’s personal experience with investment properties, property flipping as well as private mortgage investing in her free time has afforded her the ability to counsel her clients on a variety of options for financing and revenue streams. She is licensed in Alberta and earned her first recognition as a top tiered broker within her brokerage in 2014, only a few short years after starting her business.

Marie’s philosophy when it comes to financing is that you should ALWAYS feel comfortable with the process and the person leading you through that process.

Email Marie
Cell: 403.668.4047
Fax: 888.422.5121